B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other facts concerning modern B2B advertising. We discuss just how the buying journey is currently completely fragmented and also the way that neighborhood structure can help marketing professionals take back control o

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts concerning modern-day B2B marketing. We talk about how the acquiring trip is now completely fragmented as well as the way that community structure can assist marketing professionals take back control

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other realities regarding contemporary B2B advertising. We talk about how the purchasing trip is currently completely fragmented and also the manner in which area structure can assist marketing professionals retake cont

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other truths regarding modern-day B2B advertising and marketing. We discuss just how the acquiring trip is now totally fragmented and the manner in which community building can help online marketers retake control of